Usability site audit in Australia, England, USA
An innovative approach to Analytics in the Internet marketing and design Studio DonbassWeb allows you to effectively solve interface problems and eliminate conversion barriers.
Increase revenue from the site, just making it convenient for users. We find all the problems that prevent your visitors from finding information, buying, registering, ordering, etc.
Usability audit-a study that assesses the performance of the site to solve business problems
Independent expert evaluation allows you to identify the shortcomings of the site, which prevent the visitor to become a client of Your company.
In addition to the analysis of ergonomics, expert evaluation includes the development of recommendations to improve marketing potential, affecting the issues of:
- loyalty of the audience;
- brand/product positioning;
- competitive detuning;
- materialization of company/product etc.
Upgrade ergonomics of the website — this is not necessarily the redesign
There is a well-established opinion that as a result of the usability examination, most often the client has to make a completely new website, as the audit report includes recommendations for a radical alteration of the Internet resource.
This is not always correct, since in most cases it is enough to work out the most problematic areas, which are an obstacle to high conversion.
Why usability audit in DonbassWeb best?
- we study your audience and determine what prevents it from performing targeted actions on the site;
- find the real barriers to conversion using traffic analysis;
- we examine your business and take into account its specifics when preparing recommendations;
- we include in the audit the assessment of positioning, detuning from competitors, increasing the advertising potential and much more;
- we form clear, detailed recommendations for improving the site that do not require a complete redesign;
- we control the effectiveness of the sales Department, checking the responses to calls and appeals of the "hidden" buyer.
