Press service outsourcing

 
 

Remote press service in Australia, England, USA

Remote press service is a profitable alternative to numerous full-time employees, whose duties include ensuring the company's presence in the information field (PR department, marketing department). Because you will pay for specific tasks, with clear deadlines and transparent performance indicators.

In times of crisis, in conditions of limited advertising budgets, it is a competent PR strategy that allows the company to feel confident in the media space, to remain on the hearing and acquire new customers.

DonbassWeb will take care of all communication tasks of Your company:

  • working with the media;
  • promotion in social networks;
  • organization of promotional events;
  • website creation and maintenance, copyright;
  • spirit;
  • we will develop the corporate identity of the company;
  • we will hold corporate events, provide personal promotion of the head of the company.

Commercial organizations often prefer remote (external) press service to create their own structural unit.

Remote press service is justified by a number of advantages and has its own specifics

  1. External press service is an organization specializing in the provision of PR services and working with other organizations on a long-term contract (outsourcing).
  2. The external press service assumes higher guarantees of quality and efficiency of work in the sphere of public relations.
  3. The use of the services press Bureau saves money of the organization in comparison with the contents of their own units of this kind.
  4. The contract with the press service on outsourcing involves a clearly limited list of works with a fixed cost and clear performance indicators, which allows you to get a guaranteed result.
  5. Outsourcing of the press service in Donbass. What are the advantages and benefits for business
  6. A lot of publications have been written about the outsourcing of communication and pr services, why they are needed and how to understand what functions need to be delegated and how to control and calculate the result.

Of course, among the many information the client will find the required. However, our task is to find out what is the advantage of the press service in outsourcing over the full-time PR-Manager or even the whole department of internal and external communications.

Let's start with the fact that the structural component of the term "press service" assimilated to the requirements of the business. The changes have affected the functionality of the employees of this unit, as well as the tasks that are assigned to them. Of course, it is not quite correct to say that the press service is identical to the pr department, because the duties of press secretaries and pr consultants only overlap, but do not coincide completely.

Today, the press service covers the functions of the press center responsible for processing all incoming correspondence, and the pr department, whose powers extend to the reputational work and the expansion of useful targeted contacts.

For example, if you understand that the company still needs to conduct communication activities, but to form a department is not yet appropriate in the context of increasing financial burden, and with the hiring of a staff unit there are many questions: who exactly is required, on what front of work, how to assess the effectiveness of who will be subordinate to the employee, etc.Then it's time to consider the possibility of a press service that will conduct this type of activity remotely.

AS OUTSOURCING PRESS SERVICE SAVES IN THE WHOLE DEPARTMENT

When you analyze all the strengths and weaknesses of both the in-house specialist and outsourcing, calculate the costs and the projected result, you will finally choose the appropriate and profitable option.

If you still prefer to plunge headlong into the independent selection of a specialist in the state, then get ready to devote dozens of hours of creativity in the search and adaptation of staff. You have to: post jobs, conduct a series of interviews with applicants, choose from a pile-small candidate who fully meets the requirements, and will be able to cope with the assigned volume. In addition, in the case of hiring, it is your responsibility to develop training, local acts, reporting forms for the employee in a new direction for the company. And, of course, you should designate annual and monthly KPIs for the specialist.

And, of course, the most important indicator is the financial part — how much money should be budgeted for the maintenance of a full — time specialist.

Transfer of specialized tasks to contractors (design and layout of layouts, printing presentations and business cards, Souvenirs for the media and partners), due to the lack of certain competencies of the employee. It often happens that a full-time press Secretary or pr specialist performs the role of a "universal soldier" in the company-it comes to the fact that he is transferred to the accounting department. Which is impossible. Suffers the quality of services, and the specialist very quickly "burns", losing interest and grip.

Another story if you stop at outsourcing the press service. Here you only need to tune in to the full impact and involvement of the finished department, which has already been formed for specific tasks of the company. And if at the initial stage of difficulties with the formulation of tasks and responsibilities, you simply indicate the goals that you set for the press center. Employees of the press service, in turn, quickly develop the program, clearly prescribe what tools will be used, how internal communications will be built and there will be interaction with the department to which they are subordinate. Outsourcing implies that the reporting and monitoring of the effectiveness of specialists take over.

WHAT IS THE FUNCTIONAL BENEFITS OF PRESS-SERVICE OUTSOURCING

Every organization strives for informational openness and transparency. To do this, the company creates conditions for the activities of press services, PR-departments or departments of public relations. Interaction with the media is one of the main factors confirming the company's presence in the information space.

Of course, one of the priorities of the PR department in a law firm is to build communication channels with the press services of government agencies, which are considered to be status/strategic partners.

By the way, most of the state structures are actively working with the media, which makes it possible to use these conditions for law firms in order to cooperate with the press centers of the necessary instance in a number of important areas.

The advantages of the press service in outsourcing include the ability to manage the opinion about your company and its top officials in the media. It's about what to initiate and achieve the release in the media is not the result. There are unpleasant cases when the organization is mentioned in the publication, but in a completely different light and in a different tone, which rather undermines than strengthens the authority of the speakers. Unfortunately, a novice employee can not only admit such a story, but also provoke it.

Of course, PR specialists on outsourcing ate not a single pood of salt on mistakes at the start of their career in the field of public relations. And they know how to manage opinion and when to do it.

In order to attract the attention of the target groups to the activities of the law firm, the press service specialists use the following techniques and activities:

1. Formation of map / media base.
2. Preparation of media reviews for the head of the organization.
— Press officers select the most important socio-economic facts and provide them to the heads of departments or the organization as a whole.
3. Speechwriting.
— Preparation of written speeches (from congratulations to informative reports) for speakers.
4. The development of a calendar of events.
5. Development of the program of internal events and educational projects.
— Internal corporate events: publication of corporate magazines, brochures; creation of information stands, organization of corporate events, etc.
6. Press conferences and press briefings.
— Work with journalists: holding press conferences, briefings, round tables; distribution of press releases through news agencies; provision of media information about the activities of the organization; preparation of backgrounds for various events, etc.
7. Organization of webinars.
8. Preparation of own information occasions and newsjacking (use of market information guides in order to pay attention to a specific service/option of the company).
9. Copywriting and full support of internal Internet resources.
— Information support of the organization's website: news feed, timely publication of press releases, announcements; placement of photographs, articles, reports; provision of information about the top officials of the company, etc.
10. Update social media feeds / full social media management.
11. Tracking expert topics in blogs and responding to them by writing comments or a separate article on behalf of the speaker or the company — depending on whose face the blogs were conducted.
12. Building effective relations with the media.
— Preparation of information and analytical materials and send them to the relevant publications,
— Initiating comments in the media,
— Initiation of publications in mass media,
— Initiation of interviews with top officials of companies,
— Organization of business breakfasts with partners, journalists,
— Formation of a positive business reputation in the media.
13. Monitoring of media ratings.
14. Monitoring of the company's activity in the information field.
15. Tracking the activity of the main competitors.

A separate unit will make the activities of building from scratch (in the case of a company) or the establishment (at the stage of formation of the press service) of internal activities.

The cohesion of the team and make the right decisions necessary for the efficient operation of the entire organization.

Depending on the course that the press service will choose to follow, it will depend on how the company will behave in crisis situations.

As tools, the press service is developing a plan of anti-crisis measures, which is implemented through the issuance of corporate brochures, magazines, initiation of special.materials in partner publications, a series of online conferences and webinars and through other programs aimed at smoothing conflict and risk situations for the company.

Today it is not uncommon to hire individual specialists in internal pr or internal communications. But because of uzkospetsializirovannye and of their limited functionality, these employees begin to load extra responsibilities from other spheres.

Instrumentation the press-services is dependent on the core tasks faced by the employee. Of course, it is possible to transfer under the responsibility of the press center hired for outsourcing everything that pleases the chief. But do not forget that in the role of the contractor still act as a press Secretary, pr-manager and in some cases, if a special place in the activities of the company is given to the establishment of relations with government agencies, the gr-Manager. Accordingly, they will be responsible for communications and information and Advisory work. But not as corporate governance or hr Department responsibilities.

Audience loyalty largely depends on the information space around Your company (brand). Therefore, a positive business reputation of the company (brand), and therefore its success is impossible without effective interaction with the media, which involves purposeful daily work.

If you need additional services in the field of communication with the media or do not have enough resources to create your own PR-department, we are ready to organize a full-fledged press service for you.

Why do you need a package of services "Outsourcing press service"?

As a result of work of the press service of outsourcing You are guaranteed to receive:

  • increase of qualitative and quantitative presence of the company / brand in the information space;
  • formation of a pool of loyal mass media and journalists;
  • increasing loyalty of target audiences;
  • ability to focus solely on the company's business processes;
  • significant economic benefit: You will save yourself from the costs of search and content in the staff of qualified specialists and their training.

What the company offers DonbassWeb?

As part of the subscription package "Outsourcing press service" our specialists will take on the following responsibilities:

  • planning and generation of information events;
  • preparation and adaptation of the target media database, its constant updating;
  • writing, optimizing and distributing press releases, articles, interviews;
  • organization of various press events, press events;
  • media monitoring and audit of information space, etc.
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