Technical and search audit of the site in Australia, England, USA
Internet Agency DonbassWeb pays special attention to the provision of services for the audit or analysis of the site. Competent implementation of this stage largely determines the effectiveness of the entire process of promotion. At this stage, diagnosis is made technical errors preventing proper website promotion.
Ordering a site analysis, you will learn how it is effective from a technical point of view!
The primary goal of a commercial website is to increase sales and profit of the company. However, often there is a situation in which the site can not cope with their tasks. This leads to a decrease in its position in the search results, as a consequence — to the discrepancy between the actual sales of the planned indicators. DonbassWeb offers you to understand the situation and analyze the web resource. Site audit is a set of measures by which the assessment of the current position of the web resource from the point of view of the search engine. This analysis allows you to determine how the site corresponds to the business objectives.
What is the search audit of the site in the Studio of Internet marketing and design DonbassWeb?
Search audit is carried out at the first stage of the website optimization and promotion process. The company DonbassWeb offers advanced technical audit. Its price depends on the complexity and size of the site (the minimum cost is $ 100). Search and technical analysis is aimed at detecting all possible problems that prevent the correct indexing of the site by search engines, errors in the code, incorrect display of menu items, erroneous links and much more.
- site health check is a method of monitoring a web resource, which should be actively used in the process of implementation of all operations on its promotion. Otherwise, incorrect settings, long loading or malfunction of the hosting will significantly reduce the efficiency of the entire process of promotion;
- professional configuration of the server includes the correct spelling of all parameters and indicators in the page code and the robots file.txt;
- indexation of site by search robots depends on a correctly formatted file robots.txt, errors and defects in which can lead to poor ranking of the site or its complete removal from the index.
Search and technical audit of the site is necessary to obtain information about its presence in the index of search engines, occupied positions in search results, the effectiveness of the optimization of the web resource as a whole, competitive topics on the Internet and much more. Search audit of the site allows you to choose the most effective promotion strategy individually for each project and determine the right amount of funds for its implementation.
Based on the results of the search and technical audit, detailed reporting documentation on the operations performed is compiled. It also provides recommended measures for further promotion of the site.
The report on the results of the site search and technical audit includes the following data and conclusions:
1. Analytical information about the presence of the resource in the database of search engines. The number of indexed pages, the site quality index (QIS), the age of the site, the statistical systems used on it, the volume of the external reference mass are determined;
2. Diagnostics of the technical errors in your website that prevent it from proper indexing;
3. Analysis of the structure of web pages and their texts. The text content and page titles, metadata are checked, their compliance with the main theme of the site is determined;
4. Check internal linking of pages:
- proper organization of communication between internal sections of the site;
- analysis of internal links to operability;
- the presence of a complete map of the site and its proper functioning.
5. Tracking the results of the current positions of the site on the target requests from the semantic core, analyzing the information received;
6. Assessment of the degree of competition in this area;
7. Development of recommended measures for further promotion of the web resource.
